FAITH ✦ FAMILY ✦ FREEDOM
LEGAL / PRIVACY

PRIVACY
POLICY.

This policy explains how Heritage American LLC (“we”, “us”) handles information when you visit our site or buy from us.

Last updated September 27, 2026

Information We Collect

Contact information — such as your name and email address when you contact us or place an order.

Order information — items purchased, shipping address, and payment details. Payment details are entered on our checkout provider’s secure pages; we do not store full card numbers.

Device and browser data — basic technical information such as browser type and pages requested, which is processed by our hosting and checkout providers to deliver the site securely.

Cookies & Local Storage

We store a shopping bag identifier in your browser so your bag is still there when you return. This is necessary for the store to work. Our checkout provider may set its own cookies needed to complete your purchase.

We also store a random visitor identifier, a browsing-session identifier and the link or website that first brought you to the store. These contain no name, email, phone number or payment details. Anonymous browsing is not turned into a customer record. If you choose to give us your email (for example by joining our list), these identifiers, your shopping bag identifier and how you found us may be linked to your customer record in GoHighLevel, described below.

Analytics

We do not currently use third-party analytics on this site. If we add analytics in the future, we will update this policy and, where required, ask for your consent first.

Advertising & Retargeting

We do not currently use advertising pixels or retargeting. If we introduce them (for example, from social media or search advertising platforms), we will update this policy and provide the choices required by law.

Email & SMS Marketing

When you join our email list, we add your email address to our list in GoHighLevel so we can send you news about releases and drops. You can unsubscribe at any time. We are not currently sending text messages. SMS consent will always be separate, optional and never a condition of purchase, and giving us a phone number is never treated as consent to texts.

Service Providers

Currently used: Fourthwall provides our product catalog, shopping bag, checkout, payment processing and order fulfillment, and handles your order information under its own privacy policy. Our website hosting provider processes technical data needed to serve the site.

GoHighLevel is our customer relationship, email, SMS and automation provider. It processes information for people who identify themselves to us — for example by joining our list, sending a message through our contact form, or placing an order — such as name, email address, messages you send us, order identifiers, and selected shopping details (items in your bag, bag value, and how you found our store). Contacting us for support does not sign you up for marketing.

We do not sell your personal information.

How We Use Information

To process and deliver orders, respond to your questions, provide customer support, protect the site against fraud and abuse, and meet legal obligations.

Your Rights

Depending on where you live, you may have the right to access, correct, delete or obtain a copy of your personal information, and to opt out of certain uses. To make a request, email us at info@heritageamericanapparel.com or use our Contact page.

Data Retention

We keep information only as long as needed for the purposes above, including order records required for tax, accounting and legal reasons.

Children

Our store is not directed to children under 13, and we do not knowingly collect their personal information.

Changes to This Policy

We will update this policy as our store and services change. The date at the top shows when it was last revised.

Contact

Questions about privacy? Email info@heritageamericanapparel.com or visit our Contact page. You can also write to us at:

Heritage American LLC
30 N Gould St, Ste R

Sheridan, WY 82801